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Watania
them
Watania Takaful, a provider of ethical, Sharia-compliant insurance in the UAE, needed a social media presence that gave people a reason to follow the brand year-round, not just at renewal. The challenge was finding a subject the brand could credibly own: one that mattered to its audience and connected naturally to what Takaful insurance is actually for.
we
- built an Arabic-first road safety content series under #وطنية_تهتم
- anchored the creative in national road incident and violation data
- turned distracted driving into a single, ownable social subject
- developed the social go-to-market campaign for the DriveEX app launch
- carried one visual and design system across awareness and launch content
- managed community around trust and public interest, not product pushes
us
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Owned territoryroad safety became Watania's subject on social, a public-interest platform rather than an insurance product feed
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A launch with groundworkDriveEX arrived to an audience already primed on safer driving, so the app read as the next step in a conversation Watania had started
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Trust, earnedconsistent bilingual storytelling gave a Sharia-compliant insurer a reason to be followed between renewals
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Positioned Watania Takaful as a credible social voice for safer driving in the UAE, and gave the DriveEX launch an audience already invested in the subject..
