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Lakrids by Bülow
them
Lakrids by Bülow, a premium artisanal confectionery brand rooted in Scandinavian craft, needed a localized social media approach to capture attention across MENA while preserving its global luxury identity. The challenge was nuanced, balancing the brand’s minimalist Danish aesthetic with storytelling warm and sensory enough to engage food lovers emotionally in a region where indulgence, gifting, and premium F&B culture run deep.
we
- localized MENA social media strategy and content planning
- premium visual production showcasing product craftsmanship
- thematic campaign development aligned to regional moments
- sustainability and brand philosophy storytelling
- influencer and brand collaboration management
- community growth and audience engagement across platforms
us
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35 %regional audience growth across MENA
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15 %higher engagement on product feature content
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25 %increase in collaboration inquiries
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Established Lakrids by Bülow as a reference brand for premium confectionery storytelling in the MENA market
