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Homepoint
them
HOMEPOINT wanted to enhance its social media strategy to better express its brand values of accessibility, creativity, and contemporary design. Operating in a competitive furniture and interior design market across MENA, the challenge was to highlight the brand’s aesthetic appeal while building a genuine emotional connection with audiences through relatable, lifestyle-driven storytelling that moved people from inspiration to purchase.
we
- full social media strategy and content direction
- lifestyle campaign creation centered on people, design, and culture
- home inspiration and interior styling content series
- user-centred design stories and community-led engagement
- consistent visual language development across all platforms
- bilingual content management aligned to brand tone
us
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35 %growth in engagement rate
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20 %increase in follower base
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30 %rise in consultation requests
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Transformed HOMEPOINT's platforms into destination spaces where design lovers and customers discover, engage, and convert
